In the digital world, relations and engagements between persons become more important than the anonymous “B2B” or “B2C” approach. The tendency is to communicate and engage based on one to one personalization to enhance the customer engagement.
BUT HOW TO BUILD THESE RELATIONS BETWEEN PEOPLE?
HOW TO ENGAGE IN THE DIGITAL WORLD?
We help you engage better with your customers by using the techniques of persona development and customer journeys.
These building blocks will deliver you the right foundation to implement the right paths of digital engagement.
A corner stone is to define which metrics you can use to monitor, follow up results, learn and improve.
At Uchrony we help you to engage, implement and measure.
A persona can be described as the “crystallisation” of customer profiles into actionable micro-segments. Describing a persona allows to match your offerings and actions with the needs of the persona through every phase of the journey. We help you define these personae.
Customer journey analysis is a next step of exploiting the personae profiles and will allow you to define more successful ways of interacting and engaging with your customers.
The customer journey shows how your personae are acting through the sales funnel from attract, inform and propose up to sales. Different expectations are relevant in each phase. Customer journeys based on a thorough knowledge of personae allow to nurture customers’ interests and convert them from one phase in the journey to another. This brings you closer to win deals, whilst increasing customer satisfaction.